RENNIE - YOUTUBE SERIES

Rennie want everyone to Love Food and experiment with new and unusual ingredients. So what better place to look for a collaboration than with one of YouTube’s most highly engaged cooking communities SORTEDfood. This web series invited the guys to embrace our Happy Eating challenge and create a number of new dishes from suggestions from their YouTube followers.

It was accompanied by an online and outdoor campaign, a recipe book and sampling activity with a few lucky participants even getting to meet the guys and have an unusual meal created in their honour.

Happy Eating not only saw 14,000,000 video views but saw Rennie reach 99% awareness within the UK. The campaign reached 67% of 25-54 year olds in the UK. The OOH, Mobile and YouTube generated 76.8m impressions.

THE DRUM DADI AWARDS - NOMINATION

Do you want to look inside our Mystery Box?! Haha! Every now and then Rennie are going to send us an unusual or exotic ingredient in a Mystery Box and ask us to cook up something great with it... Which is where we're going to need your help!