HSBC CAMPAIGNS
HSBC EXPAT
Outdoor, press and online campaign that ran in HSBC's key expat markets.
HSBC COMMERCIAL BANKING
HSBC Commercial Bank set up an International Business Fund to help SMEs to realise their dreams and their business' potential. The £5bn fund was designed specifically to help these businesses expand overseas, so we used previous success stories as the basis of our campaign.
In every case, we used elements relevant to the business' success to create our key visual which then was adapted to showcase the campaign across press, radio and digital outdoor.
HSBC INDIAN SUMMER
This campaign was created to highlight HSBC's sponsorship of a summer of Indian art descending upon the capital. This Indian Summer brought many artworks to London which had never been seen outside of Jaipur. To celebrate HSBC's sponsorship of this we mixed insight with traditional Indian art to create these Rangoli rice paintings, mixing elements of the country's past with it's economic future. The results were seen outdoor, in press and online, promoting a series of exhibitions around London.
