HENDRICK’S BUS STOP TAKEOVER
To give commuters a "peculiar" surprise with its bus stop takeovers in cities across the UK, we encouraged commuters to escape from the conventional, by stepping into the peculiar and embracing the delectable.
Each bus shelter features a living roof made up of roses and cucumbers and a unique scent dispensed to bring to life Hendrick's Gin's peculiar infusion of rose and cucumber. A doorbell engraved with "Press for the peculiar" triggers old-fashioned music and a Victorian gentleman-style monologue. On the floor are vinyls of clouds.
An enlarged upturned 3D recreation of the Hendrick's Gin bottle has been encased within a six-sheet panel. The bottle continuously pours real liquid, without ever overflowing, into a glass of Hendrick's Gin Cucumber Lemonade, the brand's hero summer serve.
Secret messages have been hidden within the artwork and within the panels of the shelters is a QR code that leads to the gin brand's summer-themed landing page that features tips and recipes.